Who we are

Founded in 2012 by Sue Beat and Jo Graham in Scotland, the Whisky Ambassador was the first independent accredited course to teach about Scotch whisky. Originally aimed at people from the trade and thought in Glasgow, the training course quickly developed into an internationally thought course.
It also turned out that our course was interesting for both people working with spirits and people who are just passionate about the product and all that comes with it. The Whisky Ambassador Europe is the fully licensed parter responsible for the activities of The Whisky Ambassador in Europe.

Ready to take your next step in your learning journey? Have a look at the offerings of our European licensed training centers today and discover how we can help you achieve your goals. Wether it is for professional purposes or to further your understanding of the product and build your passion!

A collage of various people in different settings, including professionals, individuals outdoors, at a bar, and at an event, many holding drinks.