Raise the Bar. Become a Certified Whisky Ambassador.

Whisky is one of the world's most storied spirits — People being served deserve to learn these stories and the people who serve it deserve to know its story.

The Whisky Ambassador certification is the internationally recognised standard for whisky knowledge in hospitality. Whether you're behind the bar, on the floor, or managing a wine list, our programme gives you the confidence to guide guests through the world of Scotch, Irish, American, and beyond — from grain to glass.

What you'll gain:

• A thorough grounding in whisky styles, regions, and production

• The skills to recommend, describe, and pair whiskies with authority

• A globally recognised qualification that sets you apart

Certify Your Venue. Distinguish Your Service.

For venues, Whisky Ambassador certification is a mark of genuine commitment to quality. A certified venue is one where guests can trust that the team knows their drams — and that every whisky recommendation comes backed by real expertise.

Earning the Whisky Ambassador Venue certification signals to your customers, your peers, and your industry that whisky isn't just on your menu — it's part of your culture.

Why certify your venue?

• Build a team with consistent, credible whisky knowledge

• Elevate the guest experience and drive category sales

• Stand out in a competitive hospitality market

• Join a growing network of recognised venues across Europe